Dashboard
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Total Revenue
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All time
Total Orders
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All time
Customers
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Registered
Low Stock
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Variants below alert
Recent Orders
View all →
| Ref | Date | Customer | Total | Status |
|---|---|---|---|---|
Active Coupons
Manage →
| Code | Discount | Used | Status |
|---|---|---|---|
Statistics
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to
Gross Revenue
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period
Refunds
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returned
Net Revenue
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after refunds
Orders
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period
Avg Order Value
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Refund rate: —
Revenue Over Time
Orders Over Time
Revenue by Payment
Orders by Status
Top Products
Customers by State
Shipping by Carrier
Fulfillment Speed
Avg Paid → Shipped
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Avg Shipped → Delivered
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Campaign Analytics
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to
Tracked Orders
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with UTM data
Attributed Revenue
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from ads
Top Device
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most orders
Top Source
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most revenue
Revenue by Source
Revenue by Medium
Campaigns Breakdown
| Source | Medium | Campaign | Ad Set | Content | Orders | Revenue | AOV |
|---|---|---|---|---|---|---|---|
| No campaign data yet | |||||||
Orders by Device
Orders by OS
Orders by Browser
Orders
All orders from lp.floateeus.com
0
Total Orders
0
Unfulfilled
0
Shipped
0
Delivered
$0
Revenue
| Order | Date | Customer | Items | Total | Payment | Status | Fulfillment | Shipping |
|---|---|---|---|---|---|---|---|---|
Customers
All registered customers
| Name | Phone | Address | Orders | Total Spent | |
|---|---|---|---|---|---|
Inventory
Filter per column — click header to sort
| Product ↕ | SKU ↕ | Color | Sleeve | Size ↕ | Stock ↕ | Status | Action | |
|---|---|---|---|---|---|---|---|---|
Blog
Write SEO articles — published live to floateeus.com/blog
| Title | Category | Status | Published | Actions |
|---|---|---|---|---|
Coupons
Create and manage discount codes
| Code | Type | Value | Used | Max Uses | Expires | LPs | Status | Action |
|---|---|---|---|---|---|---|---|---|
Affiliates
Customer referral program · commission tracking · payout control
Affiliates
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Active
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Signups pending approval
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Payout requests pending
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Paid out (lifetime)
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| Slug | Name / Email | Status | Tier | Commission | Earned | Paid | Store credit | Stripe Connect | Joined |
|---|---|---|---|---|---|---|---|---|---|
Products
Edit prices, images, descriptions — changes go live instantly
| Image | Name | Price | Compare | Wholesale | Category | Target | Status | Actions |
|---|---|---|---|---|---|---|---|---|
Landing Pages
A/B testing — control coupon visibility per landing page
| Name | Domain | A/B | 🎟️ Coupon | 🎁 Gift Card Section | 🎁 Gift Card Cross-sell | Status | Action |
|---|---|---|---|---|---|---|---|
🧪 A/B Test — How it works
Create two landing pages with the same product but different settings:
Variant A — lp.floateeus.com — Coupon field visible — Users can enter a code
Variant B — lp2.floateeus.com — Coupon field hidden — No discount option
Compare conversion rates and average order values between variants to find what works best.
Gift Cards
Create and manage Floatee gift cards
💡 Preset amounts shown on LP
$39
$49
$99
$148
$269
$349
+ Custom amount up to $500
Click any amount to toggle it on/off on the landing page gift card selector.
| Code | Value | Issued To | Created | Expires | Status | Actions |
|---|---|---|---|---|---|---|
Abandoned Checkouts
Users who started checkout but didn't complete their purchase
Total Abandoned
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Emails Sent
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Recovered
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| Name | Cart Value | Items | Abandoned | Recovery Email | Coupon | Status | Action | |
|---|---|---|---|---|---|---|---|---|
Team
Invite team members with admin or standard access
🔴 Admin Access
Full access to everything — orders, customers, inventory, coupons, products,
landing pages, gift cards, abandoned carts, and team management.
🟢 Standard Access
View orders + add tracking codes, view customers, view inventory.
Cannot manage products, coupons, landing pages, gift cards or team members.
| Name | Role | Last Login | Status | Actions | |
|---|---|---|---|---|---|
Email Flows
Manage all automated email sequences
Order Confirmation
Sent immediately after every successful purchase
Active
⚡ Instant
Stripe + PayPal
From: info@floateeus.com
Shipping Notification
Triggered when tracking code is entered in admin → Orders
Active
⚡ On tracking entry
Includes tracking link
Delivery Check
Did your Floatee arrive? — sent 5 days after shipping
Active
⏰ Day +5 after ship
Daily cron 8am UTC
Review Request
Leave a review — sent 8 days after shipping
Active
⏰ Day +8 after ship
Daily cron 8am UTC
CO₂ Cartridge Reminder
Check your cartridge — sent 30 days after shipping
Active
⏰ Day +30 after ship
Daily cron 8am UTC
Next Size Upsell
Is your child growing? — sent 90 days after shipping
Active
⏰ Day +90 after ship
Daily cron 8am UTC
Abandoned Cart — Step 1: Reminder
Product-focused reminder with cart items — no discount. Child products get safety messaging.
Active
⏰ 24h after abandon
Daily cron 9am UTC
No discount
Shows cart items
Abandoned Cart — Step 2: Discount
10% off unique coupon — single-use, min $268, email-only, 7-day expiry
Active
⏰ 48h after abandon
Only if Step 1 didn't convert
Auto-generates coupon
Auto-apply via email link
Gift Card Delivery
Gift card code — sent instantly to recipient after purchase
Active
⚡ Instant on purchase
Sent to recipient email
Team Invite
CRM credentials — sent when admin invites a new team member
Active
⚡ Instant on invite
Includes login credentials
Refund Confirmation
Refund processed — sent instantly to customer when admin issues a refund
Active
⚡ Instant on refund
Stripe + PayPal
Low Inventory Alert
Sent to all active team members every 3 days with reorder recommendations
Active
🔁 Every 3 days · 09:07 UTC
Excludes test orders
To: all active team
Wholesale
Approve B2B retailer applications and manage accounts
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Pending review
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Approved retailers
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Rejected
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Awaiting verify